Five reasons why high-tech PR rocks
Posted: September 20th, 2009 | Author: admin | Filed under: Uncategorized | Comments Off
The following is a guest post from PR Consultant & Author, Linda VandeVrede, who blogs for www.valleyprblog.com and www.lindavandevrede.com
After I earned my master’s degree in communications, I took the road less traveled by, and that has truly made all the difference. Instead of choosing consumer PR or hospitality PR, I attended a seminar at Boston University led by then-Computerworld editor, Paul Gillin. What I heard that night convinced me to choose high-tech PR as a career path. Here are five reasons (of many) why this field ROCKS.
- You’re always on the cutting edge of new technology. You never have to worry about playing catch-up, because if you work in high-tech you are constantly surrounded by the latest developments in software and the Internet. It gives you a huge leg up over your counterparts in the consumer, construction, financial services, and legal industries.
- The media and bloggers you deal with are for the most part, razor-sharp. Unless they happen to work for a newspaper, which are sometimes behind in the equipment they supply reporters, your target media are familiar with technology and social media to some degree, and more approachable than other industry segment editors. Many of them are on twitter now and like to be approached that way.
- You get to travel to cool tech cities like San Francisco and Boston, rather than Detroit, Cleveland and Atlantic City (with apologies to all my friends there!)
- Everyone in the field is used to rapid change, so as a PR professional it’s easier to get your executive team to try new PR strategies and tactics because the market changes on a dime.
- The pay is higher right out of the gate. I had two job offers in 1984 when I completed my graduate work. One was for $18,000, working in the financial aid office/PR office at Boston University’s College of Communication, and the other was for $26,000, working for minicomputer company Data General in Westboro, Mass. I didn’t have to think twice about that one.
More from Ubiquity
- Why Sales and Marketing Should Date Casually but Never Marry
- Greetings from DEMO 2010. Or as Robert Scoble Would Call It — The Launch Killer
- The Gut
- PR on The Rise — and How it Fits in The Grand Scheme of Your Business
- How much for your privacy? Would a billion dollars do it?
Ubiquity Recommends
- The Hilarity of Working From Home (The Arkayne Blog)
- How To Write Better Blog Posts (The Arkayne Blog)
- How to SEO your Blog Titles (The Arkayne Blog)
